ATD Forum Innovate With A Napkin

How To Guide and Job Aid

When you need a short and simple way to communicate a new concept, grab a napkin!

The napkin pitch, a design thinking method espoused by Jeanne Liedtka and colleagues at the Darden School of Business, provides a simple, consistent format for summarizing and communicating a new concept. The name comes from the notion that a good idea can be communicated simply, often on the back of a napkin.

In this guide you will:

  • Learn how to create a four-quadrant framework for communicating a concise summary of an idea or concept
  • Identify how the idea creates value
  • Gain real-world insights for the napkin pitch in practice from fortune 500 companies using the technique
  • BONUS* Included is a job aid that will walk you and your team through the napkin pitch exercise and identify viable concepts into a business case for a new or revised initiative.

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